Nurturing bubble markets.
Magic The Gathering always lives in a bubble.
Cards can be sold for tens to hundreds of dollars.
Magic stakeholders have understood that this kind of bubble can burst.
- analysed bubbles of the same type
- implemented strategies to entertain the bubble:
- print boosters depending on the market booster price, to make booster price constant
- create a second, demand generating market: “pro-league”. In “pro-league”, only new cards can be played
- market researche on what type of card design/features is liked
- differentiate reeditions from old editions to avoid “sad investors”
This strategy is not specific to Magic. The “banlist” in Yu-Gi-Oh TCG is a good example of bubble entertainment.
Konami controls both offer and demand.
Building this kind of market is financially very interesting.
As a consumer, avoid these kinds of market at all costs.